STEVE
YOUNG
DESIGN.
Creative logo and brand identity designer, Steve Young runs an independent studio in Melbourne, Australia. Working with businesses to create distinct and meaningful design.
Grid Group
Fleet management, Security, Personnel Training.
VISUAL IDENTITY, SIGNAGE, STATIONERY, MARKETING MATERIALS.
Coming with many years of experience in the fleet management, security and personnel training industries, the founders of Grid Group were entering thier new company into an industry with immense competition. They required a bold, confident and trustworthy brand to hit the ground running and build their reputation. The logo was created to form two grid-like G's in the shape of Australia–where the company operates. The dominant use of black instills the feeling of strength and confidence while the gold signifies their industry best practise and service standards.
A Murray & Sons
Domestic & Commercial Plumbing Services
IDENTITY REBRAND, UNIFORMS, VEHICLE SIGNAGE, BUILDING SIGNAGE, SPONSORSHIP SIGNAGE.
In collaboration with Monika Evers of Evers Consulting, we undertook a transformative rebrand for A Murray & Sons (AMS). Monika began by thoroughly analysing every aspect of the company, identifying both strengths and areas for improvement. She led the reform of AMS’s infrastructure, working closely with the management team to realign their focus, communication and mission, establishing a foundation for lasting cultural change, including a new staff appreciation and reward system. With this strong cultural foundation in place, we could then initiate the brand refresh, creating a new identity embraced by the public and industry alike. The result was a rejuvenated perception of AMS, driving higher team morale and productivity, sky rocketing profitability, and forging an impressive market reputation.
Simplr Health
Regenerative Science, Biotech, Metabolic Health and Weight loss Coaching.
VISUAL IDENTITY, WEBSITE, DOCUMENTS, PUBLICATIONS, STATIONERY, MARKETING MATERIALS, PRESENTATIONS.
Simplr Health brings expertise in the metabolic, regenerative and longevity sciences, together with performance coaching to transform people's health and wellbeing, enabling and empowering them with a simpler way to understand the otherwise complex and illusive path to handling their health and wellbeing. Dean, the founder of Simplr Health needed an identity that would give "SIMPLR"—an acronym for the 'Science of Immuno-Metabolic Protection, Longevity and Regeneration'—a friendly and approachable semblance, without disregarding it's scientific backbone. To achieve this, limited use of purple and orange along with a tastefully rounded typeface was used to keep the identity friendly, supported by open, uncluttered negative space to maintain simplicity, while the predominant blue hues are used to support the brands scientific nature.
IBAC RAP
Reconciliation Action Plan for IBAC (Independent Broad-based Anti-corruption Commission)
PUBLICATION DESIGN FOR ELECTRONIC AND PRINTED DISTRIBUTION
The Independent Broad-based Anti-corruption Commission (IBAC) is Victoria's anti-corruption integrity agency with jurisdiction over the public sector. IBAC collaborated with Girraway Ganyi Consultancy and enlisted my help to design their Reconciliation Action Plan (RAP) for both digital and printed distribution. Working alongside Aboriginal Elders, artists, Indigenous community members, Reconciliation Australia, and the IBAC team, we created a comprehensive RAP that will guide IBAC’s ongoing commitment to reconciliation.
Regional Driving School
Driver Training School.
VISUAL IDENTITY, WEBSITE DESIGN, DOCUMENT AND PUBLICATION DESIGN, STATIONERY, MARKETING MATERIALS.
Bringing decades of experience as an ex-police and Vic-roads licence tester the founder of Regional Driving School (RDS), Ross required a visual identity and website to immediately gain credibility in his new solo venture as a driving instructor servicing regional Victoria. The brand mark R is clean and distinct, allowing RDS to stand out amongst the competition as trustworthy, modern and professional. Following this up with a neat website and marketing collateral gave RDS the momentum it needed to hit the ground running.
AGECS RAP
Reconciliation Action Plan for AGECS (Association of Graduates in Early Childhood Studies)
PUBLICATION DESIGN
AGECS is a membership-based, not-for-profit charity providing professional development and networking opportunities for its members and staff working in early childhood services. As part of their overall rebrand effort, AGECS collaborated with Girraway Ganyi Consultancy, and reached out for me to help them with the design of their RAP (Reconciliation Action Plan). Through working with Aboriginal Elders, Artists, Indigenous community members, Reconciliation Australia and the AGECS team as a whole, we created a great end product, that will serve AGECS in making substantial action for reconciliation going forward.
More Projects are on the way soon!
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In the spirit of reconciliation, Steve Young Design acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.
Pakana
(North-East Tasmanian Aboriginal)
Steve Young is a descendent of the Plangermaireener people of North-Eastern Tasmania (Lutruwita).
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